Some benefits at a glance
Sanicare increases conversion rate through relevant suggestions during product search
compared to the no results page
on the product detail page is generated
by product bundles
come from bundling
Customers
What our customers say
Key Features
High-end real-time recommendations
Our recommendation engines provide the most effective suggestions of products, categories and important content to shoppers.
Personalization for B2C and B2B
The right personalization for different customer needs.
Direct increase of customer value
Our algorithmman increase click-through rates, sales, profits, open rates, conversion rates or average order value.
Omnichannel
Our AI solution delivers a positive customer experience of the highest personal relevance across all channels.
Self-learning AI
Reinforcement learning enables automatic reaction and adaptation to customer behavior in real time.
Test your own ideas
Test your own strategies and business scenarios for your business success.
How it works
01
Start personalization with the first customer contact
02
Increase your conversion rate with intelligent campaigns
03
Implement unique personalization scenarios at all touchpoints
04
Use the intuitive, web-based graphical user interface (Web GUI)
05
Use a variety of different recommendation logics
06
Optionally make changes to the content of recommendation logics, as the business recommendation logic and technical playout are separate
07
Define fallbacks for your campaigns according to your business rules (instead of just top sellers). Use different fallbacks per campaign
08
Sell fixed product placements
09
Find the best recommendation strategy faster: new statistics show the performance of your recommendations down to the actual logic.
10
Configure A/B testing of different recommendation logics with a few clicks via dashboard widget in the web interface.
11
HTML-5 based web GUI: Easy integration into your IT infrastructure, e.g. in a framework into the CMS
12
Our AI solution runs on Open JDK - benefit from the advantages of the free implementation of the Java platform
Compatibility
Whitepaper
Tailored personalization in fashion retail
The matching jacket to the selected blouse in the shopping basket, matching accessories directly as a purchase suggestion, offers in the newsletter based on the last purchase, all this is possible with customised personalization. Inspire your customers with a personalized shopping experience - online, in-store and beyond. Learn more about successful applications of personalization in fashion retail.
Sure-fit recommendations in DIY retail
Nowhere are there so many details to consider as with building materials, so that tools, building elements or building chemicals also fit together and develop the desired effect.
So transfer the specialist quality of advice - online, in the store and beyond to your web shop as well. Offer the right tool individually for each customer at the respective touchpoint. Learn more about successful applications of personalization in DIY retail.
Case Studies GK AIR
BADER: Precisely tailored recommendations for quality products achieve high customer resonance
Bader has stood for quality products in the fashion, living and lifestyle segments for over 90 years. The fashion retailer decided to integrate GK AIR Personalization in order to increase traffic to the online store and response to the customer newsletter.
Bergzeit: Effective price management through dynamic price control
Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally. Outdoor outfitter Bergzeit uses GK AIR Dynamic Pricing to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.
Berner Group: Personalization powers stronger customer response rates at Berner
B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.
Coop: Relevant purchase incentives for the supermarket through individual coupons
Coop integrated purchase incentives into the newsletter in order to increase purchase frequency at the omnichannel platform coop.ch. With GK AIR Personalization, Coop creates individualized coupons that are tailored to the interests of each newsletter recipient. The solution takes into account both the purchases from the supermarket as well as purchases from online.
Kärcher: Successful customer approach through intelligent real-time personalization
B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.
Falke: First-class recommendations for first-class products
The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.
Popken Fashion Group: Best pricies for strong market positioning
Fashion specialist Popken Fashion Group specializes in fashion in large sizes and relies on GK AIR Dynamic Pricing for the pricing of its product ranges. The fashion retailer opted for the AI solution because it delivered convincing results in A/B tests and optimally prices fashion products over the entire life cycle. Routine category management tasks are eliminated and market changes are taken into account in real time in the price calculation.
Sanicare: Efficient pricing for 700,000 products in the healthcare sector
BS Apotheken OHG decided to integrate GK AIR Dynamic Pricing in order to simplify and optimize the pricing of product ranges in its the Sanicare and Aliva online shop pharmacies. This enables the company to implement highly dynamic pricing across the various online channels.
WMF: Drinking and eating with pleasure – relevant products for the best culinary experiences
In order to strengthen customer loyalty outside of the retail store and and simultaneously increase sales, WMF decided to use GK AIR Personalization in its online business. Various personalization scenarios, such as the use of intelligent newsletter campaigns, have a positive impact on key performance indicators and customer loyalty.
