BS Apotheken OHG decided to integrate GK AIR PRICe Optimizer* in order to simplify and optimize the pricing of the product ranges in its Sanicare and Aliva online shop pharmacies. This enables the company to implement highly dynamic pricing across the various online channels.
In this case study, you will learn, among other things, how Sanicare
- Implements demand-driven, competitive pricing decisions for 700,000 products every day.
- Achieves a high degree of automation in product range pricing and thus saves time.
- Delivers margin optimization and stable sales development through AI-based pricing.
- Achieves stable performance and absolute reliability within the pricing processes.
*Until 12/2024, the product name was ‘GK AIR Dynamic Pricing’
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