Coop integrated purchase incentives into the newsletter in order to increase purchase frequency at the omnichannel platform coop.ch. With GK AIR Personalization, Coop creates individualized coupons that are tailored to the interests of each newsletter recipient. The solution takes into account both the purchases from the supermarket as well as purchases from online.
In this case study, you will learn, among other things, how Coop
- evaluates purchasing behavior in the online supermarket and in-store and implements a strong recommendation quality of the individual coupons in the newsletter.
- achieves a higher shopping frequency and higher net sales per basket.
- achives no negative effect on the contribution margin through the discount values.
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