Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally.
Outdoor outfitter Bergzeit uses GK AIR Price Optimizer* to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.
In this case study, you will learn, among other things, how Bergzeit
- implemented differentiated pricing strategies for different product segments and sales channels.
- established automated pricing processes with simultaneous traceability and transparency for pricing management.
- incorporates the complex interactions between the various price influencing factors into product range pricing.
*Until 12/2024, the product name was ‘GK AIR Dynamic Pricing’
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