Introducing Next Generation Customer Loyalty

 

Create flexible loyalty programs tailored to your business goals – from manual decision-making to fully driven by Artificial Intelligence.

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Overview

Keep customers coming back

with GK Engage

GK Engage is a consumer engagement platform that enables enterprise retailers to design and execute scalable loyalty programs with full control. Composable and on any device. Retailers can manually set and execute their business goals or automate everything using AI for individually personalized customer engagement. GK Engage allows retailers to understand their consumers’ actions, allowing them to offer tailored rewards that boost loyalty, brand value, and wallet share. It drives business value by increasing order volume, raising shopping cart values, reducing cart abandonment, and improving conversion rates— maximizing revenue across all channels.

Advantages

 

GK Engage enables retailers to know their customers truly and create rewards, messages and distribute benefits across every touchpoint. This robust platform is designed with flexibility, personalization, and integration at its core, ensuring seamless customer engagement. By working across any device and integrating with both POS systems and third-party apps, GK Engage offers retailers a fully composable solution that drives loyalty and revenue at every touchpoint.

Modular Design

Modular Design

GK Engage is fully customizable and composable, allowing retailers to manage customer profiles, interactions, and consent across the entire retail landscape. It tracks purchases, returns, and engagement with promotions, enabling a holistic view of customer behavior. The platform works as a standalone solution or can be integrated into any POS system, including GK’s CLOUD4RETAIL platform, and allows integration with third-party apps.

Personalized Engagement

Personalized Engagement

GK Engage enables the creation and management of loyalty programs and supports any type of program e.g. Earn & Burn, stamp card or challenges and continuity programs. It can work with different point classes and with loyalty tiers. The application allows the loyalty program manager to set rules for joining a program/ tier or set fixed rewards for loyalty members. Dashboards enable the loyalty manager to check on member acquisition and retention rates and to keep loyalty members engaged with your brand.

Flexible Automation

Flexible Automation

Retailers have full control over the level of automation for creating and distributing personalized messages, offers, and recommendations. Whether manual or fully AI-driven, these communications can be distributed through multiple channels, including POS, apps, websites, and social media, ensuring maximum reach.

Loyalty Program Management

Loyalty Program Management

GK Engage supports a variety of complex loyalty programs, including tier-based status, earn & burn, and continuity rewards. With real-time insights into customer engagement and program health, retailers can continually optimize their loyalty strategies.

Data & Analytics

Data & Analytics

Built-in dashboards and widgets allow retailers to monitor the success of their loyalty programs in real- time. With AI-driven insights, retailers can prevent churn, optimize customer engagement, and boost member activity. Data can be easily exported to existing business intelligence tools, ensuring a unified approach to analytics.

Business Impact

With GK Engage, enterprise retailers can drive significant business impact by optimizing key performance indicators across multiple areas. Here's how GK Engage delivers measurable results:

Margin Optimization

Personalized offers and behavior-driven rewards boost profitability, with real-time targeting reducing discount waste and improving sales margins.

Drive Customer Loyalty

Engage and retain more customers by delivering highly relevant, individualized experiences. GK Engage helps retailers increase customer retention and foster long-term loyalty through targeted rewards and engagement.

Revenue Optimization

Real-time, data-driven insights help optimize revenue by tailoring offers based on purchase history, shopping behavior, profile information, and current baskets, turning each interaction into a sales opportunity. Retailers leveraging GK Engage have consistently reported increased average order values.

Basket Size Increase

By recommending personalized items and offers during the shopping journey, GK Engage drives larger basket sizes. Retailers using the platform see higher conversion rates and larger baskets through strategically timed upsells and cross-sells.

Increase Customer Frequency

GK Engage enables retailers to increase customer visit frequency through tailored loyalty programs and behavior-triggered rewards, ensuring shoppers keep coming back. Performance dashboards provide actionable insights into loyalty trends and redemption rates, helping optimize strategies to increase repeat visits.

What our customers say

"No matter what challenges arise, in this project group we have always managed to identify, analyze, plan and solve the challenges very quickly. It all worked perfectly."
Francesco Di Maggio
Manager SAP POS Thalia
“We’re still a relatively young retailer and our partnership with GK has been instrumental in helping us execute in the present and prepare for the future. Its highly responsive solutions and team have made it easy for us to meet our customers’ exact needs.”
Ignacio Ibarguen
Director, Business Analysis & IT Development, PGA TOUR Superstore
“With GK, we were able to successfully form a single team with shared accountability. We solve challenges together. Collaboration and transparency are keystones in our working relationship. GK is a partner that makes sure they really understand what we want, before they start working on it.”
David Cohn
CIO Shoprite Group
“GK Software delivered a fantastic, truly omnichannel POS solution. We’ve had a great start to a long-term relationship with a valuable partner.”
Rob Wilson
CTO at Smyths Toys
“Thanks to GK Software, we now operate all Austrian and Italian MPREIS supermarkets, and all branches of our gastro sales line, BAGUETTE, with a uniform POS solution. We are much more efficient than in the past, especially regarding country-independent functional extensions and in the operation of our POS systems.”
Martin Tscherner
CIO, MPREIS
„We have been working with GK Artificial Intelligence for Retail AG for many years and are impressed with GK AIR. The realtime algorithms used in the personalization solution ensure a high customer response. For us, an integrated, personalized customer approach across all channels is the key to successful customer retention.“
Sven Klenner
Director of Sales eCommerce and Marketing at Thalia
“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”
Alexandra Connor
Head of CRM at WMF
"Our price management has been very successful with GK Artificial Intelligence for Retail AG and we have decided to pursue this partnership over the long term. We have been impressed with the intelligence behind the pricing solution and the professional support on the part of the GK AIR project team."
Tim Blümel
Director of Sales at 11teamsports
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