Customers
What our customers say
Key Features
Multiple optimization strategies
AI algorithms for regular and markdown pricing set optimized prices to drive your ideal combination of sales volume, revenue, and margin
Multi-level pricing strategies
Different price strategies specific to categories, brand or other product groups
Price support or fully automated pricing
Dynamic Pricing can partially or fully automate price adjustments in order to optimize category management
Pricing strategy simulation
Reveals the business impact of proposed pricing strategies in risk-free virtual test environment
Intuitive application interface based on latest web technologies
Designed to the user’s mental model and modern pricing processes
Support for complex corporate structures
Simplified omnichannel price evaluation and execution for organizations of all sizes and structures
Multi-User Management
Numerous stakeholders have direct access to insights and analysis
Seamless integration with SAP
Architected for full compatibility with SAP infrastructure
Partners
Case Studies GK AIR
BADER: Precisely tailored recommendations for quality products achieve high customer resonance
Bader has stood for quality products in the fashion, living and lifestyle segments for over 90 years. The fashion retailer decided to integrate GK AIR Personalization in order to increase traffic to the online store and response to the customer newsletter.
Bergzeit: Effective price management through dynamic price control
Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally. Outdoor outfitter Bergzeit uses GK AIR Dynamic Pricing to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.
Berner Group: Personalization powers stronger customer response rates at Berner
B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.
Coop: Relevant purchase incentives for the supermarket through individual coupons
Coop integrated purchase incentives into the newsletter in order to increase purchase frequency at the omnichannel platform coop.ch. With GK AIR Personalization, Coop creates individualized coupons that are tailored to the interests of each newsletter recipient. The solution takes into account both the purchases from the supermarket as well as purchases from online.
Kärcher: Successful customer approach through intelligent real-time personalization
B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.
Falke: First-class recommendations for first-class products
The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.
Popken Fashion Group: Best pricies for strong market positioning
Fashion specialist Popken Fashion Group specializes in fashion in large sizes and relies on GK AIR Dynamic Pricing for the pricing of its product ranges. The fashion retailer opted for the AI solution because it delivered convincing results in A/B tests and optimally prices fashion products over the entire life cycle. Routine category management tasks are eliminated and market changes are taken into account in real time in the price calculation.
Sanicare: Efficient pricing for 700,000 products in the healthcare sector
BS Apotheken OHG decided to integrate GK AIR Dynamic Pricing in order to simplify and optimize the pricing of product ranges in its the Sanicare and Aliva online shop pharmacies. This enables the company to implement highly dynamic pricing across the various online channels.
WMF: Drinking and eating with pleasure – relevant products for the best culinary experiences
In order to strengthen customer loyalty outside of the retail store and and simultaneously increase sales, WMF decided to use GK AIR Personalization in its online business. Various personalization scenarios, such as the use of intelligent newsletter campaigns, have a positive impact on key performance indicators and customer loyalty.
