August 20, 2024
Convrt Awards 2024

adidas and GK have received the Convrt Award in the “Customer Experience Initiative” category. Through seamless omnichannel integration, innovative inventory tracking, and the use of personalized data, adidas has created an exceptional shopping experience.

The Convrt Award recognizes companies that are driving change in the retail sector at all levels. The focus is on the latest developments in the areas of retail technology, design, and experience.

The collaboration between adidas and GK has transformed the customer experience across the global retail network in over 2,000 adidas stores. Through the use of personalized data, innovative inventory tracking, and seamless omnichannel integration, adidas was able to increase sales, improve customer satisfaction, and enhance operational efficiency.

GK’s seamless integration with RFID-based inventory tracking systems in adidas stores has helped the retailer streamline logistics, improve inventory accuracy, and increase product availability in its warehouses and stores worldwide. By upgrading its point-of-sale (POS) system to the GK platform, adidas has also created a comprehensive shopping experience across all sales channels, including loyalty programs with personalized loyalty benefits based on customers' previous shopping behavior. With this enhanced POS system, adidas can offer a high-quality, fully connected, mobile shopping experience on the sales floor, including the use of tablets with the latest GK and merchandise management system.