If you haven’t heard already, we recently launched GetMyGooods, an app that plays a critical role enabling simple grocery ordering and pickup while ensuring the protection of everyone involved. The app is designed to provide retailers a way to instantly deploy buy online, pick-up in store service by eliminating the need to integrate with existing systems. That way, retailers are able to focus on ensuring their customers can safely get the products they need.
GetMyGooods is built on the idea that consumer behavior is changing because of the COVID-19 pandemic, and the adoption of contactless retail will accelerate as retailers and shoppers limit exposure to potential carriers.
Let’s explore how the app overcomes system integration hurdles and where buy online pick-up in store (BOPIS) will evolve from here.
How Do Retailers Overcome System Integration Hurdles?
Retailers need a solution now to provide contactless applications in the store. There is an immediate need to enable simple and reliable ordering for critical consumer goods, which means stores must overcome complicated integrations and quickly deploy the basic functionalities needed today.
To do this, system integrations can be bypassed in the short term to make critical service improvements that can be addressed over time. Retailers can then enable more interfaces, such as pricing and promotions features, later down the road.
That’s why we’ve created GetMyGooods so that retailers don’t have to spend time and energy integrating with current systems such as merchandise management or point of sale. Customers simply download the app on their smartphone and start placing orders.
What is the Future of BOPIS after COVID-19?
With social distancing measures in place, BOPIS has become increasingly popular, with one in 10 respondents having tried this fulfillment option for the first time during the pandemic, and 13% having increased the frequency in which they’re using it.
New shopping habits will likely stick after the crisis has passed, and the increased familiarity with and adoption of online grocery will have a long-term impact on the acceleration of BOPIS – or curbside pickup to limit in-store traffic – and contactless payments, even for items collected at the store.
It will be up to retailers to drive a change in processes as consumers adopt these new fulfillment and checkout options. By allowing customers to do everything from browsing to payment on their personal device, retailers can ensure the safety and health of both employees and shoppers.
The Right Technology at the Right Time
COVID-19 has taught everyone how important it is to future-proof the retail industry to survive in a tough and fast-changing climate. The retailers who succeed post-pandemic will be the ones who are already implementing innovative solutions at speed and scale and who continue to look for customer-focused technology that enhances safety and convenience at an even greater level.
To get started, visit the GetMyGooods website and let us help you rapidly deploy this critical new service today, protecting your business now and in the future.
