April 03, 2023
8 min read

GK today announced that it has been named a Leader in the IDC MarketScape for Worldwide Point-of-Sale (POS) Software forLarge Apparel and Softlines Retail 2023 Vendor Assessment (Doc #US48621522, March 2023).


According to the IDC MarketScape report, "
GK's ongoing commitment to innovation is a key strength and differentiator. By investing in areas including AI, AR, and data analytics, GK's solution is future ready with innovations that can help differentiate a retailer from its competitors,such as with smart mirror applications, personalization, dynamic pricing, and real-time predictions. " The report also noted, "One differentiator for GK's solution is that it is the same commerce platform for all retail segments, including grocery, hardlines, and apparel. Key CLOUD4RETAIL components include omni-channel POS commerce, retail-specific AI-based cloud service,mobile POS, self-checkout, self-scanning, mobile consumer assistant, digital receipts, and payments (United States only). "


"The apparel category is one of the most innovative in retail, and we are proud to support retailers worldwide with our omnichannel solutions," said Michael Jaszczyk, CEO, GK Americas. "From personalization that knows a consumer's clothing size to their style preferences, and augmenting consumers shopping experiemce by showing them how items would look like on them , GK and our partners, such as My Size, Inc. (NASDAQ: MYSZ) can help retailers meet their shoppers' needs, reduce returns and provide real-time insights that ultimately inspire business growth. We are thrilled to be recognized as a Leader by IDC MarketScape in the apparel category and we are planning more innovation in the year to come."


IDC MarketScape analyzes a vendor's position in a category by interviewing brands that have used the vendor, reviewing survey scores and evaluating input from a review board of IDC experts in each market. The research methodology ensures a fair and clear assessment of vendors within IT and telecommunications.


To read more on GK's positioning as a Leader, access the excerpt
here.
 

 

March 06, 2023
5 min read

Hyper-personalization, real-time personalization and 1:1 personalization are just a few examples of how brands and technology companies describe their ability to present customized content to their customers.

But what does personalization truly mean in these different contexts? What’s happening? And where do some companies say they’re hyper-personalizing, but really aren’t?

It’s an important topic, as retailers increasingly explore personalization tactics to reach consumers across channels via mobile devices and inside stores with smart shelves, smart carts and scanners. At the same time, consumers are asking for more personalization.

A McKinsey study of American consumers found 71% of consumers expect companies to deliver a personalized interaction with them, while 76% get frustrated when a company doesn’t.

Again, what are the expectations of that interaction? What level of personalization will satisfy your consumers?

 

Mid-tier grocers need to step up their personalization game

As retailers test and explore ways to grow their personalization efforts, it’s clear that personalization is a driver for their long-term success, and a tactic they need to figure out fast — particularly grocers.

In dunnhumby’s sixth annual Retailer Preference Index, a ranking of U.S. food retailers and how consumers feel about them, the report made a point to say that larger food retailers and mass merchants are demonstrating “superior ability” in how they are growing their personalization capabilities since 2020.

Personalization was a crucial factor in this latest ranking. The report noted that all the retailers that landed in the top quartile greatly increased their abilities to personalize pricing and promotions to their shoppers — particularly those considered to be non traditional food retailers, such as club stores and Amazon.

“This serves notice to personalization-led regional supermarket chains that they cannot rest on their past or even current capabilities and must instead continue to drive improvements in digital and personalization if they want to gain share against non-traditional formats,” the report said.

To keep up with the top-tier, leading grocers, personalization is clearly a must-have for mid-tieror regional chains.

 

Personalization should assist shoppers

At GK, one defining principle of personalization is ensuring the content provides an enriching experience, whether that’s receiving custom promotions or assisting with payment. It’s this type of personalization that will drive value for shoppers and get grocers climbing the rankings.

GK has seen this success in its enhanced personalization solution, with grocery retailers increasing overall orders by 25% by using personalization through GK AIR. The tool tailors the shopping experience to individual consumers across all touchpoints.

Essentially, personalization is more than who a shopper is (their demographics, their income, what level of education they have) but also what makes up their shopping behaviors (purchase history, do they buy produce online or only in-store, how often do they check their loyalty status).

With GK Engage, retailers build a loyalty platform that delivers personalized promotions based on behavior, suggests customized actions for their loyalty plan, presents location-based mobile push notifications to a customer down the aisle and linked to their shopping list, and more features.

It’s an exciting time in retail, and a great time to be a consumer. Regional grocers, leading e-tailers, mass merchants and club stores all want to deliver a highly relevant and personal shopping experience to their customers. Who does it best will come out on top.

 

Contact us today to see how we can help you grow your personalization capabilities.

 

March 01, 2023  | Schöneck, Germany
9 min read
  • Fujitsu announces offer to acquire all shares outstanding of GK Software at a price of EUR 190.00 per GK share
  • Offer includes a premium of 31.0 % on the XETRA closing price on 28 February 2023, of 34.7 % on the volume-weighted average XETRA price of the last three months prior to the announcement
  • Executive Board and Supervisory Board of GK Software welcome and support the announced offer; Business Combination Agreement between GK Software and Fujitsu specifies offer process and contains agreements on future cooperation if takeover is successful
  • Both founders of GK Software, who together hold 40.65 percent of the shares, have entered into irrevocable undertakings with Fujitsu 
  • CEO Rainer Gläß will leave the Company’s Executive Board in the event of a successful takeover, but will remain with the Company in an advisory capacity as Honorary Chairman of the Supervisory Board

Fujitsu, one of the world's largest IT companies, today announced its decision to make a voluntary public takeover offer to the shareholders of GK Software SE ("GK" or the "Company") to acquire all shares outstanding of GK at a price of EUR 190.00 per GK share. The offer includes a premium of 31.0 % on the XETRA closing price on 28 February 2023 and a premium of 34.7 % on the volume-weighted average XETRA price of the last three months prior to the announcement. The offer is to be made by Fujitsu ND Solutions AG ("Bidder"), a wholly owned subsidiary of Fujitsu Ltd.

As a basis for the intended takeover offer, GK and Fujitsu have entered into a Business Combination Agreement, which specifies the offer process and contains agreements on the future cooperation in case of a successful takeover. This includes, among other things, agreements regarding the support of the corporate and growth strategies as well as the preservation of the autonomy of GK (inter alia exclusion of a domination agreement for at least two years), the future structure of corporate governance (including the appointment of an independent member to the Supervisory Board) and the continuation of Schöneck as the Company’s seat. After completion of the proposed takeover, it is also planned to set up a joint Coordination Committee to ensure the best possible implementation of the pursued transaction objectives.

The Executive Board and the Supervisory Board of GK, both of which have approved the conclusion of the Business Combination Agreement, welcome and support the announced offer. Subject to the careful review of the offer document and the fulfillment of their legal obligations, the Executive Board and the Supervisory Board of GK intend recommending to the shareholders of the Company to accept the takeover offer in their reasoned opinion to be published pursuant to section 27 of the German Securities Acquisition and Takeover Act ("WpÜG").

Fujitsu now has four weeks to submit the offer document to the German Federal Financial Supervisory Authority ("BaFin"). After review and approval by BaFin, Fujitsu will publish the offer document. Upon publication of the offer document, the acceptance period for the Company's shareholders will commence. 

Fujitsu has announced that the takeover offer is subject to a minimum acceptance threshold of 55 % of the Company's share capital. In addition, it is subject to the granting of regulatory approvals and other customary market conditions.

The founders of the Company, Rainer Gläß and Stephan Kronmüller, have entered into irrevocable undertakings with the Bidder. In these agreements, they undertake to tender all GK shares held by them into the public takeover offer. In total, these are 924,049 GK shares, which corresponds to a share of approximately 40.65 % of the share capital of GK Software SE. 

It was also agreed between CEO Rainer Gläß and GK Software that Mr. Gläß will withdraw from the Company's Executive Board if the takeover offer is successful. It is planned that in this case Mr. Gläß will assist the Company also in the future as Honorary Chairman of the Supervisory Board (“Ehrenvorsitzender”) in an advisory capacity. In the event of Mr. Gläß's withdrawal, the Supervisory Board intends to appoint members of the 2nd management level as members of the Executive Board. The current CFO of the Company, Mr. André Hergert, will remain with the Company as member of the Executive Board.
Rainer Gläß, CEO of GK Software, comments: "I welcome Fujitsu's offer and am pleased that GK's growth story will continue as part of one of the largest IT companies in the world. It was very important to Stephan Kronmüller and me to find a strategic partner for the company we founded, who will continue to develop GK and who fits with GK’s strategy and its employees. I am therefore convinced that this is the right step for the development and growth of the company and am tendering all my shares into the offer. In doing so, I would also like to give all shareholders a signal of confidence in Fujitsu's offer. I am very much looking forward to a new chapter in the history of the company that we founded together in 1990.”

Dr. Philip Reimann, Chairman of the Supervisory Board of GK Software SE, comments: “The Supervisory Board welcomes the offer announced by Fujitsu. In particular, we would like to expressly thank the CEO and founder of the Company, Rainer Gläß, for his decades of devoted and purposeful leadership of the company, which has made GK what it is today. In the event that the announced takeover bid is successfully completed and Mr. Gläß consequently steps down as a member of the Executive Board, we wish him every success, health and creative energy in his future work for the company and in other fields.”

The Bidder will make the offer document available on its website together with further information relating to the public takeover offer. The exact deadline for acceptance of the offer will also be published there. All relevant information and documents will also be published on the website of GK Software at https://investor.gk-software.com/en/takeover-offer.

Arma Partners LLP is acting as exclusive financial adviser to GK Software SE regarding the offer and has been mandated to provide a fairness opinion. The international law firm Freshfields Bruckhaus Deringer is acting as legal advisor to GK Software SE.

March 01, 2023  | Schöneck, Germany
4 min read

Fujitsu, one of the world's largest IT companies, today announced its decision to make a voluntary public takeover offer to the shareholders of GK Software SE ("GK" or the "Company") to acquire all shares outstanding of GK at a price of EUR 190.00 per GK share. The offer includes a premium of 31.0% on the XETRA closing price on 28 February 2023 and a premium of 34.7% on the volume-weighted average XETRA price of the last three months prior to the announcement. 

As a basis for the intended takeover offer, GK and Fujitsu have entered into a Business Combination Agreement, which specifies the offer process and contains agreements on the future cooperation in case of a successful takeover. This includes, among other things, agreements regarding the support of the corporate and growth strategies as well as the preservation of the autonomy of GK (inter alia exclusion of a domination agreement for at least two years), the future structure of corporate governance (including the appointment of an independent member to the Supervisory Board), the interests of employees and the continuation of Schöneck as the Company’s seat. After completion of the proposed takeover, it is also planned to set up a joint Coordination Committee to ensure the best possible implementation of the pursued transaction objectives.

The Executive Board and the Supervisory Board of GK, both of which have approved the conclusion of the Business Combination Agreement, welcome and support the announced offer. Subject to the careful review of the offer document and the fulfillment of their legal obligations, the Executive Board and the Supervisory Board of GK intend to recommend to the shareholders of the Company to accept the takeover offer in their reasoned opinion to be published pursuant to section 27 of the German Securities Acquisition and Takeover Act ("WpÜG”).

The takeover offer will contain a minimum acceptance threshold of 55% of the Company's share capital and will be subject to regulatory approvals and other customary market conditions.

The founders of the Company, Rainer Gläß (also CEO) as well as Stephan Kronmüller, have entered into irrevocable undertakings with the bidder to tender all GK Shares held by them, i.e., a total of 924,049 GK Shares, into the takeover offer. This corresponds to approximately 40.65% of the share capital of GK Software SE. In addition, if the takeover offer is successful, CEO Rainer Gläß will withdraw from the Company's Executive Board. It is planned that in this case Mr. Gläß will assist the Company also in the future as Honorary Chairman of the Supervisory Board (“Ehrenvorsitzender”) in an advisory capacity. In the event of Mr. Gläß's withdrawal, the Supervisory Board intends to appoint members of the 2nd management level as members of the Executive Board. The current CFO of the Company, Mr. André Hergert, will remain with the Company as member of the Executive Board.

GK Software SE
Waldstraße 7
08261 Schöneck
Germany
WKN 757142
ISIN DE0007571424
Listed: Frankfurt (Prime Standard)

(end of inside information)

February 08, 2023
5 min read

To kick off the esteemed NRF 2023: Retail's Big Show on Jan. 15, Walmart's U.S. President and CEO John Furner delivered a keynote speech that stressed the importance of retaining loyal shoppers during an age of incredible consumer choice. 

"Loyalty in retail is the absence of something better," Furner told the crowd. "When they find it, they're gone."  

Furner's right. Today, consumers have at their fingertips a nearly endless number of products to choose from, across categories, including unique and high-quality private brand items, challenger brands that speak directly to a diverse lifestyle or dietary need, national brands, and everything in between.  

Consumers also now have a range of choices in how they want to get their products: online for delivery (be it 15 minutes from GoPuff or an Instacart stock up trip in two hours); online for curbside pickup; social commerce such as buying through an exclusive Instagram livestream; subscription service with auto-renewals; and, of course, traditional in-store shopping. 

So, how can retailers cut through the choice to reach shoppers and keep them? We believe it's through a personal touch. 

 

Get personal with your shoppers

AI technology gives retailers the power to deliver 1-to-1 messaging, offers, and recommended products to individual consumers across all touchpoints. This level of personalization is essential when it comes to building a strong relationship between consumer and retailer.  

GK AIR drives these personal connections. The platform offers a view into customer behavioral data, including historical transaction data and other integrated data streams to zero-in on deeply personal messaging to customers. Even more, the self-learning algorithms of the platform help relate to a customer's real-time behavior. 

GK AIR enables retailers to understand the behavior of each of their shoppers and to help those consumers shop more efficiently. Through personalized engagement, retailers act as an assistant, helping shoppers make decisions during a time of incredible choice. 

 

Give shoppers the help they want 

Among all the choices consumers have, they want help finding products that meet their needs. They want a retailer who can partner with them.

Loyalty programs today are in a position to deliver more than just rewards, but a program that assists a consumer's overall shopping journey on a personal level. For example, one customer may want a loyalty program and personalized communication that helps them find the best deals possible during tight financial times. Another customer may want help finding products that meet their personal values and beliefs.  

 

Learn how GK can get help you deliver personalized content 

Retailers have a captive audience. Consumers are raising their hand for help and personalized communication and dynamic loyalty programs can be the answer. 

GK offers retailers the technology and capabilities to deliver personalized content that can enrich the shopping experience. 

 

Contact us for a demo or to learn more on how personalization can level up loyalty with your consumers.

 

January 26, 2023  | Schöneck, Germany  | Düsseldorf, Gemany
6 min read
  • The MACH approach is consistently applied by CLOUD4RETAIL to offer optimal conditions for flexible and future-oriented Composable Commerce implementations.  
  • At EuroShop, GK is presenting new AI solutions that will shape the omnichannel experience of the future. 
  • For the first time, visitors will be able to see applied hyper-personalization in-store, in real time and with a visualized shopping basket live on a smartphone. 

At the EuroShop trade show in Düsseldorf, which takes place from 26 February to 2 March 2023, GK will showcase groundbreaking developments to its comprehensive AI and cloud-based solutions. These solutions help retailers meet today's challenges and prepare them for the transformation of the coming years. 

The Composable Commerce architecture of GK’s open CLOUD4RETAIL platform serves as a foundation that enables flexible, business-driven solutions, modular architectures and an open ecosystem of diverse applications. This is realized through the consistent implementation of the MACH approach (Microservices, APIs, Cloud-native, Headless), which is used for all CLOUD4RETAIL components. Through this, highly flexible, secure and business-oriented solutions are created which contribute to the automation of retail processes through artificial intelligence. 

Staff shortages, an uncertain market environment and the associated pressure for greater digitalization are currently posing acute challenges for retailers. At EuroShop, GK will present technological solutions that increase customer loyalty and efficiency in retail without the need for additional staff. Retail AI, which enables personalized and individualized interaction with customers in real time, links the online experience with the in-store experience. 

GK makes hyper-personalization tangible 

At EuroShop, GK is introducing hyper-personalization in a grab-and-go store for the first time: In combination with the AI-based solution GK Engage, customers receive individualized offers based on their shopping behavior in real time while shopping– and at every touchpoint of the consumer journey. This is made possible by the specially developed Big Data Platform GK Spot. It brings together the customer's current shopping basket, historical receipt data and all product and customer master data simultaneously. Real-time interaction is only possible with GK Go because, in contrast to other grab-and-go technologies, the shopping basket is calculated on the spot and is available to the customer on the smartphone display during the entire shopping process. This way, GK improves transparency and trust in the technology while enabling offers tailored to every customer. As a result, the customer experience is improved without the need for additional staff in the store. 

For years, GK has delivered the largest number of new POS installations in the retail sector worldwide (excluding hospitality and convenience/fuel). This leading position in new installations has recently been confirmed again for 2022 by UK research firm RBR. GK is also one of the world's leading suppliers of software for mobile self-scanning, RBR reported in May 2022. In addition, the analyst group IDC rated GK as a leader in its recently published POS Vendor Assessment, demonstrating GK's ability to anticipate future retail issues and provide solutions through technological innovation.  

The most important innovations that GK will present at EuroShop 2023 are: 

GK Spot 

GK's new Big Data Platform, enabling hyper-personalized customer experiences in real time by aggregating all relevant historical and current transactional data and delivering it across all CLOUD4RETAIL and omnichannel touchpoints.  

GK Engage 

The cloud-based AI solution for intelligent customer interaction enables personalized product offers and discounts based on customer loyalty programs during the shopping process in the form of hyper-personalization.  

GK Go 

The solution enables real-time product registration without scanning. This enables retailers to provide their customers with a transparent view of their shopping basket via their smartphone at any time during the shopping process. Picked or returned items are recorded using Aware Shelves from Israeli intelligent weighing technology specialist Shekel and 3D environmental detection using LiDAR sensors from Hitachi, without the need for shoppers to scan items or pay at the checkout. 

January 25, 2023
9 min read

If you asked three people to think about the last time they purchased something, they might each envision three completely different experiences.  

The first person might remember going into a physical store, filling up a shopping cart and buying the items with cash at a self-checkout kiosk. The next person might think of when they bought two concert tickets online with a digital wallet and then used a payment service like Venmo to charge their friend for their ticket. Finally, the third person might remember when they purchased a one-of-a-kind piece of art at a virtual NFT (non-fungible token) auction using Bitcoin.  

These three drastically different experiences all have one thing in common – flexibility. Each example allowed the shopper to make a purchase on their terms, using their chosen payment method on their preferred platform.  

What's more, many of these payment experiences are relatively new and still gaining mainstream popularity. To keep up with the quickly evolving payment landscape and withstand changing customer preferences, retailers must understand evolving trends and adapt to them.  

Let's discuss two of the major payment trends revolutionizing the retail industry in recent years.  

Understanding Digital Currencies and Their Growing Popularity 

Digital currencies are on the rise all across the world. In fact, digital currencies are being used by more than two billion people globally, with an average annual increase of 27% since 2020, according to Business of Apps. Juniper Research predicts that more than 60% of the world's population will use digital currencies by 2026.  

Apple Pay and Google Pay are the top two global payment solutions, but PayPal, the owner of Venmo, is also a major player in this space. The popularity of these payment providers has grown significantly since the start of the pandemic, at which time shoppers increased their reliance on ecommerce.  

Additionally, as more consumers become comfortable with the metaverse, digital payments have expanded to include cryptocurrencies like Bitcoin. According to Business Insider Intelligence, there will be more than twenty-five million bitcoin owners by the end of 2022, a number that has grown 17% this year.  

But why are these payment options appealing? Digital payment forms are more secure than physical payment methods because they use encryption tactics and password or facial recognition protection. Cryptocurrency payment gateways, for example, focus on security and ensure that every transaction is based in legitimate blockchain and converted to the appropriate currency. 

Cryptocurrencies and other types of digital currencies can be integrated with e-commerce websites, point-of-sale platforms, accounting solutions and more. This opens a new avenue for exciting shopper experiences. For example, the NBA team, The Utah Jazz, is now selling NFTs of the team's players – similar to traditional trading cards for sports. Jazz fans can scan a QR-code on their seats and buy the NFT directly from the team with cryptocurrencies.  

The innovative purchase described above is just one example of how brands and retailers can use these unique payment methods to engage customers and build strong relationships. As the popularity of these currencies grows, retailers and brands that offer these experiences will stand out amongst the competition.  

Exploring Diverse Checkout Options That Increase Efficiency 

After the COVID-19 pandemic, convenience became a top priority for shoppers. With an increased attention on in-store efficiency, consumers are now demanding payment options that shorten checkout lines. These solutions can include checking out on a mobile phone, paying at a self-checkout kiosk, scanning items across the store or simply walking out.  

The global self-checkout market is expected to grow by at least 13.3% every year from 2022 to 2030, according to Research and Markets. CivicScience's also estimated that 46% of shoppers between the ages of 18-34 prefer using self-service checkout options over service by a cashier.  

In addition, mobile POS is on the rise with an estimated 10% growth rate every year until 2032. Mobile POS options allows shoppers to checkout in line or on the go. By scanning the items on their phone or a store-specific device, these consumers can enjoy the same quality, speed, security and real-time information that they receive at a cashier's checkout counter. What's more, these solutions are secure – they don't store any credit or debit card information related to the shoppers.  

Similarly, scanless options like "Just Walk Out" technology are becoming more popular. In these checkout scenarios, shoppers can be pre-authorized to avoid checkout lines altogether. Then, consumers can pay on their phones, increasing efficiency and creating a seamless customer journey.  

GK Can Help You Adapt to the Latest Payment Trends 

GK is a world leader in payments and point-of-sale (POS) technology. Through our partnership with Flexa, the leading pure-digital payments network, and our innovative solutions like GK GO and Transaction+, GK can help any retailer stay ahead of the latest payment trends.  

Contact us today to learn how we can help improve your payment experiences for today and tomorrow.  

January 13, 2023  | GK AIR  | Personalization
9 min read

Retailers today are constantly finding new ways to inspire customers and stand out from the competition. For example, many retailers are currently using live shopping formats to present their products online to interested viewers. In this article, you will learn more about live shopping and how personalization helps to promote this sales format to the right shoppers.  

Video and live shopping - how does it work?

During a live shopping presentation, the host will showcase various products, highlighting the features and benefits for consumers in an entertaining way. Viewers then have the opportunity to purchase the presented products during the live video. Unlike TV shopping, which takes places on TV channels like 1-2-3.tv or HSE, livestream shopping takes place via the company's own online store, social networks or marketplaces.

Why rely on livestream shopping?

The effort, preparation and implementation of livestream shopping events should not be underestimated, but the growing audience numbers and measurable successes make this comparatively young format increasingly attractive for retailers.

Livestream shopping brings the following benefits to retailers and consumers:

  • Closer customer contact during online shopping journeys
  • More opportunities for brands to present themselves in a personal and authentic way
  • Access to a sales consultation and decision-making aids for people who, for a variety of reasons, cannot shop in a local store
  • Direct connections to social media platforms that allow viewers to engage directly with retailers during live shopping and ask questions about the product
  • A more unique online shopping experience complete with product experiences and entertainment

Livestream shopping in practice

Livestream shopping has been part of the online shopping experience in China for some time. The consulting firm McKinsey1 estimates that sales resulting from this format in the Middle Kingdom will reach $423 billion in 2022. According to Statista2, by 2025, 46.5 percent of all online shoppers in China will take a closer look at a product via a livestream shopping event and then buy it directly afterwards. The coronavirus pandemic also led livestream shopping events to pick up steam. In this country, more and more retailers are starting to use this marketing channel for their business, such as the health & beauty chain Douglas. In 2021, more than 1.2 million viewers watched the perfumery chain's live shopping shows. OTTO, Lidl, Tchibo and MyToys have also integrated livestream shopping events into their e-commerce businesses.

How can personalization improve the live shopping format?

A personalized customer journey has been proven to lead to higher revenues and stronger customer loyalty. Retailers use personalization in various ways within different distribution channels to make the shopping experience personalized and relevant -- in the store and online. Personalization can also be used effectively in live shopping to provide viewers with relevant content:

  • Play out videos and live shows in a personalized way

Personalization software calculates the appropriate content for each store visitor based on their click and purchase behavior. This way, the potential viewer receives suggestions for relevant video content or the appropriate upcoming live event. For example, if a customer’s current and past behavior indicates that they prefer clothing from a particular brand, the appropriate live shopping event or video content will be suggested to them. This greatly increases the customer’s time spent in the store and the likelihood of a purchase.

  • Product recommendations within the livestream events

In the livestream, the focus is on the presenter with the product. But the streaming event is also ideal for placing product recommendations at the appropriate touchpoint. Here, a personalization solution can create completely different types of recommendations depending on the retailer’s products, the livestream’s theme and the customer’s interests.

This could be a recommendation for a piece of jewelry with a similar look, or an item of clothing that complements the outfit presented. This added recommendation creates a unique incentive to buy. In addition, product bundles or product packages can incentive increased basket sizes during livestreams. For example, a featured perfume may be combined with a matching body lotion as a special offer.

Individual purchase recommendations within the livestream event, which are based on click and behavior data of the shopper and match the presented product category, also inspire viewers. For example, dresses that the shopper previously viewed might be highlighted to intrigue a viewer.

Another deployment option is an automated campaign newsletter sent to attendees following the livestream event. In this scenario, each viewer receives a newsletter containing individual product recommendations, based on click behavior during and before the livestream event.

  • Live shopping in the store based on current demand

The boundaries between the online and offline worlds are becoming increasingly blurred. For example, retailers can also stage the live shopping experience as an in-store event that is simultaneously shown as a livestream in the online store or on social networks. This way, both distribution channels benefit. In the store, this product presentation attracts the attention of customers, and the online store customers can watch the live event from the comfort of their own home. Incidentally, the products presented can be selected based on product categories that are currently in high demand in the store. If, for example, there is increased demand for barbecue products in the summer months, the presentation of these products in the store can be extra worthwhile.

Would you like to learn more about how to personalize unique shopping experiences like live shopping events? Get in touch with us!

 

-----------------------

1) How live commerce is transforming the shopping experience, McKinsey 2021

2) Prognose zum Anteil der Käufer über Livestream-Shopping-Formate in China bis 2025, statista 2021

 

January 11, 2023
7 min read

The NRF Big Show is known for its grand exhibition hall, exciting presentations and stellar networking. But for GK, the best part of the Big Show is that it brings the retail industry together under one roof.  

We're proud to work with customers and partners all around the globe, and we appreciate any opportunity to discuss our solutions live and in-person. At NRF in particular, given its size, we have an opportunity to join forces with many of our partners to showcase how our joint technologies can benefit retail businesses.  

This year, GK is proud to showcase several of our innovative partnerships including Opterus, TruRating, MySize , Abacus Lottery, ReAct, Shekel and Hitachi. If you are planning to attend NRF this year, make sure to stop by booth #4257 to see these integrations in action.  

Here's a preview of some of the technology partners that you'll see at the GK booth: 

Shekel and Hitachi 

At NRF, GK is proudly presenting its scanless store, GK GO. With the help of Hitachi's Smart Spaces solutions 3D Lidar Sensors and Shekel's LTD Product Aware Technology, GK is revolutionizing the scanless store. The Lidar sensors and shelf scanning technology allow for an exceptional cashierless experience, without using imaging technology. GK GO gives shoppers easy access to basket information, like prices, coupons and product details at any point within their shopping journey.  

Opterus 

Opterus is a leading global provider of store information and execution management solutions that increase productivity and improve retail enterprise communications. Opterus's on-demand, web-based retail portal communicates corporate policies and day-to-day objectives across teams and store locations. What's more, store information compiled in the OPSEngine solution can be applied to customer touchpoints like point-of-sale systems, powered by GK OmniPOS, to improve the checkout experience.  

MySize 

Innovator MySize works with GK to offer unique sensor-based measurement technology for retailers. In 2021, GK announced that the MySize measurement information would be available across CLOUD4RETAIL touchpoints, giving shoppers access to personalized size recommendations and enhanced in-store customer service.  

ReAct 

Last January, GK announced the seamless integration of ReAct's IoT-based communication software into GK's CLOUD4RETAIL OmniPOS solution. As a result of this partnership, retail employees can easily communicate with one another easily and efficiently. For example, the integration can be used to alert store employees when a checkout queue needs to be opened to manage long lines. Then, ReAct's technology can notify customers of the new lane with lights or an announcement.  

See These Partners and More at Booth #4257 

To see how these solutions work together to create new and exciting opportunities for retailers in any sector, visit us at booth #4257. If you're interested in a personal demonstration, schedule a meeting today. 

We hope to see you there!  

December 20, 2022  | Schöneck, Germany
3 min read
  • GK ranks top in new retail POS software installations worldwide for the fourth year in a row. 
  • GK is also once again among the top vendors worldwide for self-scanning installations.

According to the recently published Global POS Software 2022 study by British research firm RBR, GK once again defended its number one position for the fourth year in a row in new POS software installations for all industries excluding Hospitality and Convenience/Fuel in the period studied, June 2021 to June 2022. For this study, the analysts evaluated the installation numbers of more than 100 POS software providers in 48 countries. Only retailers and projects with more than 1,000 POS systems are included in the survey. 

Globally and in terms of all POS installations in eight industries surveyed, GK improved by one rank to fifth place, compared to the previous year. 34,500 new installations by GK underline that both new customer business and the expansion of systems with existing customers are progressing ideally, and that projects are being completed quickly. This makes GK Software one of the fastest growing companies in the retail technology sector. Europe remains the company's core market, with ALDI and the Schwarz Group as customers. Still, the strong development in the US, with customers such as Hy-Vee, is supporting GK's position globally. 

Enormous growth potential for self-scanning installations 

As early as May 2022, the analysts at RBR had issued the report “Mobile Self-Scanning and Checkout-Free 2022” on market development around mobile scanning and payment solutions as well as checkout-free systems, i.e., technological solutions without a classic scanning and payment process. According to the report, scanning with customers' smartphones or retailers' own devices is expected to be possible in more than 160,000 stores worldwide by 2027, which would represent a threefold increase from the current market within the next 5 years. GK ranks third among mobile self-scanning software vendors worldwide in the study, which uses data from 2021. While the overall market for mobile self-scanning and checkout-free installations grew by 26% between 2020 and 2021, the share of these systems powered by software from GK grew by 45.6%. RBR examined the market shares of more than 60 software and hardware vendors across 23 countries. 

RBR is a strategic research and consulting firm with three decades of experience in banking and retail automation, cards and payments. RBR supports its clients by providing independent advice and information, with reports, consultancy, newsletters, and events. 

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