Keep customers coming back with GK Engage
GK Engage is a consumer engagement platform that enables enterprise retailers to design and execute scalable loyalty programs with full control. Composable and on any device. Retailers can manually set and execute their business goals or automate everything using AI for individually personalized customer engagement. GK Engage allows retailers to understand their consumers’ actions, allowing them to offer tailored rewards that boost loyalty, brand value, and wallet share. It drives business value by increasing order volume, raising shopping cart values, reducing cart abandonment, and improving conversion rates— maximizing revenue across all channels.
Modular design
GK Engage is fully customizable and composable, allowing retailers to manage customer profiles, interactions, and consent across the entire retail landscape. It tracks purchases, returns, and engagement with promotions, enabling a holistic view of customer behavior. The platform works as a standalone solution or can be integrated into any POS system, including GK’s CLOUD4RETAIL platform, and allows integration with third-party apps.
Personalized engagement
GK Engage enables the creation and management of loyalty programs and supports any type of program e.g. Earn & Burn, stamp card or challenges and continuity programs. It can work with different point classes and with loyalty tiers. The application allows the loyalty program manager to set rules for joining a program/ tier or set fixed rewards for loyalty members. Dashboards enable the loyalty manager to check on member acquisition and retention rates and to keep loyalty members engaged with your brand.
Flexible automation
Retailers have full control over the level of automation for creating and distributing personalized messages, offers, and recommendations. Whether manual or fully AI-driven, these communications can be distributed through multiple channels, including POS, apps, websites, and social media, ensuring maximum reach.
Loyalty program management
GK Engage supports a variety of complex loyalty programs, including tier-based status, earn & burn, and continuity rewards. With real-time insights into customer engagement and program health, retailers can continually optimize their loyalty strategies.
Data & analytics
Built-in dashboards and widgets allow retailers to monitor the success of their loyalty programs in real- time. With AI-driven insights, retailers can prevent churn, optimize customer engagement, and boost member activity. Data can be easily exported to existing business intelligence tools, ensuring a unified approach to analytics.
Business Impact
With GK Engage, enterprise retailers can drive significant business impact by optimizing key performance indicators across multiple areas. Here's how GK Engage delivers measurable results.
Margin optimization
Personalized offers and behavior-driven rewards boost profitability, with real-time targeting reducing discount waste and improving sales margins.
Drive customer loyalty
Engage and retain more customers by delivering highly relevant, individualized experiences. GK Engage helps retailers increase customer retention and foster long-term loyalty through targeted rewards and engagement.
Revenue optimization
Real-time, data-driven insights help optimize revenue by tailoring offers based on purchase history, shopping behavior, profile information, and current baskets, turning each interaction into a sales opportunity. Retailers leveraging GK Engage have consistently reported increased average order values.
Basket size increase
By recommending personalized items and offers during the shopping journey, GK Engage drives larger basket sizes. Retailers using the platform see higher conversion rates and larger baskets through strategically timed upsells and cross-sells.
Increase customer frequency
GK Engage enables retailers to increase customer visit frequency through tailored loyalty programs and behavior-triggered rewards, ensuring shoppers keep coming back. Performance dashboards provide actionable insights into loyalty trends and redemption rates, helping optimize strategies to increase repeat visits.
