Developed and refined with and for retailers
GK AIR Price Optimizer was developed and continuously enhanced to cover the specific requirements and challenges of retailers. For more than 15 years, our solution has been sucessfully implemented in a wide range of industries. Our customers benefit from our comprehensive expertise in pricing and project experience.

Data driven market analysis and price optimization
GK AIR Price Optimizer efficiently processes huge amounts of data. It scales with your business and ensures that price decisions are always based on accurate and up-to-date data. This includes but is not limited to relevant influencing factors like product data, demand-related information, competitor prices, weather and more.

Intuitive User Interface for price management and control
Our customer-acclaimed web interface allows any user, regardless of technical expertise, to work intuitively and efficiently with the software. With just a few hours of training, you can manage the assortment, define pricing strategies & rules and control the entire price calculation workflow.

Short implemenation and quick time to value
On average, we deliver pricing projects in 2 to 3 months. This is enabled by our standard solution with extensive functionality and flexible implementation concepts. If required, even customization can be applied in this time frame. You can start using the software and benefit from it very quickly, leading to an immediate ROI.

Automated pricing with traceability and transparency
Without having a black box, you control the degree of automation independently – For single items, product groups or the entire assortment. Either way every price decision is traceable at a glance. This reduces manual work, enabling you to focus on strategic decisioning and control.

Seamless integration in existing pricing processes
With extensive standard functionality and easy customizabilty, GK AIR Price Optimizer integrates directly into your IT architecture and existing pricing workflows. This ensures a lean and cost-efficient implementation without complex adjustments, leading to a quick time to value.

International scalability and omnichannel pricing
Our software ensures consistent pricing across all channels while adapting to local market conditions – including pricing strategies, product assortments and process responsibilities . It covers your entire sales channel structure, from Brick & Mortar Business, Ecommerce and Marketplaces to Wholesale.

Wide range of standard APIs for integration and extension
With a smooth, scalable, and future-proof pricing architecture with standard APIs our software seamlessly integrates into your existing IT infrastructure—such as ERP, PIM, or POS systems. We also provide flexible connection points for extending functionality and integrating with third-party platforms.

Initial Pricing
Setting the right initial price is crucial for a product’s long-term success. The software provides the optimal launch price by analyzing historical data and current market conditions. Simulation options prepare you for market reactions, ensuring competitive pricing from the start and maximizing earnings potential.

Regular Pricing
Our sophisticated demand-based pricing approach, enables efficient management of standard prices—dynamically adjusting to costs and seasonal effects, while allowing prices to rise in high demand situations. This creates a consistent, profitable pricing that protects your margins and reduces need for discounts.

Markdown Pricing
The software includes a dedicated algorithm to price items at the end of their lifecycle to ensure inventory cleaning until a clear target date. The demand is always taken into account for every price decision to reduce only items not selling enough. This preserves margins but also clears stock.

Promotion Pricing
Optimize promotional strategies by efficiently manage and plan promotions in advance and combining them with data-driven price recommendations. An easy-to-use simulation feature supports you with data based forecasts for choosing the most impactful promotion design.

Marketplace Pricing
Set dynamic and consistent prices across various marketplaces in different countries and respective currencies. Important conditions like commissions, shipping costs and availabilities are automatically taken into account by the software to ensure that your prices remain competitive across all sales channels.

Dashboard
Intuitive dashboards provide customizable overviews, enable precise monitoring of prices and KPI results and ensure strategic control of the entire assortment.

Simulation
Test pricing strategies in advance to assess their KPI impact when deciding between different approaches. Minimize risks and ensure an agile and profitable pricing.

Reporting and Analytics
Profit from informed decision-making through extensive analytics and customizable reports which are visually clear, filterable and exportable.

Process Automation
Set up consistent, automated workflows with connected process steps – from data import to ready-to-use calculated prices – with just a few clicks.

Safety Net
Guarantee that prices never exceed or undercut the defined strategic minimum and maximum price limits to ensure profitability and customer satisfaction.

Review
Check and understand every price calculation before it becomes effective. Approve, reject or change individual prices with the help of a comprehensive reasoning tool.

Rule-based Pricing
Utilize an extensive kit of customizable and easy-to-set rules, including factors like minimum margins, legal requirements, cost-plus prices and more.

Competitor pricing
Gain additional market share by strategically setting rules based on competitor price information for items with high consumer price sensitivity.

Product Relations
Manage product relationships like price families, product links or quantity-based prices easily – either via direct import or with the help of automated grouping logics.

Manual Pricing
Complement automated pricing workflows by manually adjusting prices, including dedicated time periods, numerous setting options and a clear calender function.

User Management
Define roles and authorized access levels, ensuring streamlined and transparent workflows as well as enhanced security and compliance.

Business Units
Mirror your organizational and sales channel structure to define seperate pricing strategies, responsibilities and more – for every country, region or individual stores.

How does the solution fit into my regular pricing workflows?
GK AIR Price Optimizer can be seamlessly integrated into existing pricing workflows, regardless of product assortment, retail industry and complexity of sales channel structure. There is no need to change your pricing approach when introducing the solution. You can mirror and streamline your existing workflows and start benefiting from AI-based price optimization immediately.

I don't want a black box. How can I understand what the software is doing?
GK AIR Price Optimizer is clear and transparent. The system provides insights into how prices are calculated and includes the ability to review, simulate, and adjust every price. Users can see the factors influencing every items price changes, making the process traceable and understandable.

Can GK AIR Price Optimizer only integrate with certain ERP, CRM and PIM solutions?
Not at all. The solution is platform agnostic and designed for maximum flexibility. It integrates seamlessly with your existing ERP, CRM, POS, and other essential systems. With a comprehensive range of standard APIs, it ensures easy connectivity and extension with third-party platforms.

Does GK AIR Price Optimizer give each consumer their own individual price?
No, GK AIR Price Optimizer works on product or SKU level. It generally adjusts prices based on impotant factors such as overall demand, market conditions, purchase prices, seasonal aspects and predefined business rules. Furthermore, it is possible to differentiate prices by countries, regions or other clusters. The solution does not lead to 1:1 personalized pricing, ensuring a fair and balanced approach that maximizes profitability without compromising transparency.

I don't want to apply price optimization to my whole assortment. Can I still manage all items in the same software?
GK AIR Price Optimizer enables you to blend different pricing strategies seamlessly. You can combine intelligent, demand-based pricing to certain parts of your assortment, while using rule-based or even manual pricing for others—all with the same software. This hybrid approach provides maximum flexibility to customize your pricing strategy and to meet your unique business needs.

Is price optimization only about reducing prices?
Quite the contrary. The power of GK AIR Price Optimizer lies in raising prices where it is possible and only decreasing prices when necessary. It adapts prices based on broad market conditions, consumer demand, competitor prices, seasonal trends and much more. GK AIR optimizes prices throughout the entire product lifecycle. Depending on your strategy, this includes raising prices to maximize margins and, where needed, decreasing prices to drive sales and control inventory levels. This ensures both market responsiveness and profitability.

My data base might not be sufficient. Can I still use price optimization effectively?
While data quality and quantity are success driving factors for AI pricing, we have developed smart approaches to determine optimal prices even for items with limited data. At the beginning of the project we initially train your specific AI model to assure comprehensive prediction accuracy, that continuously improves over time. These AI models leverage mass data and product similarity analysis to ensure optimal prices, throughout the whole produt lifecycle, starting with the best launch price —maximizing competitiveness and profitability, even with minimal data.

How does the software interact with my POS architecture?
While integrating with POS architecture is possible, typically our software directly connects to your central IT environment, like ERP or PIM systems. Nonetheless our standardized APIs support flexible data exchange with any solution. In case of POS this ensures price updates and promotions to be reflected in the store even quicker – minimizing disruption to your operations, while maximizing the benefits of GK AIR Price Optimizer across all of your sales channels.