During the breakfast briefing, enjoy a coffee and a selection of breakfast treatswhile you hear from JCPenney Insights about its experiences implementing the GK CLOUD4RETAIL platform. Retailer JCPenney is working with leading industry strategists and technology innovators to successfully address the most important changes in the customer journey and significantly improve the shopping experience. During the GK Breakfast Briefing, JCPenney will discuss the current challenges facing store operators today and their collaboration with GK, which focuses on integrating cutting-edge technology and customer-centric strategies.