Ian is an independent consultant with 23 years experience within the retail sector.

His work has included design and implementation of store environments and displays, store research, behavioral psychology, retail strategy and for the past 5 years, retail trends and innovations.

He travels extensively, visiting stores around the world, as well as writing in depth reviews on what he discovers. As well as visiting stores, he works   at a strategic level with brands and retailers, providing insights, assisting with store development and offering a consumer-centric perspective.

He introduced the concept of Symbiotic Retail, highlighting how all channels need to work together as one ecosystem for the benefit of the shopper.