We’re honored to announce that GK and adidas recently earned Gold Winner status in the “Customer Experience Initiative” category at the 2024 Convrt Awards!
GK and adidas together received the recognition for our combined success in crafting a connected shopping journey across the sporting goods company’s extensive network.
With GK, adidas has amplified consumer benefits and empowered staff through innovative checkout options for its nearly 2,000 stores worldwide. In addition, adidas has achieved stock accuracy of over 99%.
But this award-winning partnership did not come together overnight. Here’s how we developed a unified experience together:
Adapting New Technology to a Complex, Global Operation
With nearly 2,000 stores around the globe, adidas runs a complex operation that requires flexibility and constant innovation.
Prior to partnering with GK, adidas faced the challenge of increasing complexity within its stores, driven by evolving retail technologies and challenges with legal adaptations. The retailer’s goal was to adapt to new consumer technologies amid growing logistical and regulatory problems, all while maintaining a seamless and personalized shopping experience both online and offline.
Through our partnership, adidas successfully amplified consumer benefits and empowered its staff through innovative checkout options.
Maintaining Seamless, Personalized Shopping Experiences
GK’s seamless integration with RFID-based inventory tracking systems in adidas stores has helped the retailer to streamline logistics, improve inventory accuracy and enhance product availability across both its warehouses and stores worldwide.
GK also supports adidas’ adherence to local regulatory requirements, enabling the global retailer to re-allocate resources that were spent supporting regulations to more critical priorities like helping shoppers and driving sales.
Additionally, by upgrading its point-of-sale system to GK’s OmniPOS platform, adidas has established a comprehensive shopping experience across all sales channels.
Since implementing our solutions, adidas shoppers can register and be identified at various point-of-sale touchpoints including mobile, stationary checkout and click-and-collect. The latest GK and retail merchandise management setup equips employee devices that allow adidas to offer a fully connected and integrated mobile experience on the sales floor.
Driving Impressive Results With a Truly Collaborative Partnership
As adidas and GK’s accolade suggests, this partnership has been a resounding success.
With the integration of omnichannel shopping touchpoints, adidas has witnessed an increase in both sales and customer satisfaction.
GK’s integration with adidas’ RFID tracking system guarantees high on-floor availability at each store, enabling swift replenishment of items and creating true inventory visibility for all omnichannel processes. As a result, adidas has achieved stock accuracy of over 99%.
The new IT infrastructure also accelerated overall store processes. Rather than performing tedious internal tasks, store employees are freed up to focus on what they do best: serving shoppers on the sales floor, creating an overall more positive and consistent consumer experience.
“The satisfaction of customers and employees worldwide is adidas’ highest priority,” said Andreas Bierlmeier, adidas senior director, digital store solutions. “Future-proof and flexible technologies ensure the best possible customer service in the store and webshop. With OmniPOS, we are able to implement new trends quickly.”
GK is grateful to work alongside long-time partners like adidas that believe in our capabilities and set new standards in the world of commerce. Recognition from the Convrt Awards is a testament to GK’s commitment to excellence and innovation in providing seamless and unified customer experiences.
Contact us today to learn more about how GK works with leading retailers like adidas to create experiences that delight shoppers.
