Fashion specialist Popken Fashion Group specializes in fashion in large sizes and relies on GK AIR Price Optimizer for the pricing of its product ranges. The fashion retailer opted for the AI solution because it delivered convincing results in A/B tests and optimally prices fashion products over the entire life cycle. Routine category management tasks are eliminated and market changes are taken into account in real time in the price calculation.

In this case study, you will learn, among other things, how the Popken Fashion Group

• a quick go-live of the pricing solution within 14 weeks with GK AIR.
• an optimal price calculation and consideration of the different strategic approaches for different product ranges: turnover, sales, profit and markdown.
• optimized gross profit and margin while maintaining and in some cases increasing customer and purchase frequency.

*Until 12/2024, the product name was ‘GK AIR Dynamic Pricing’