With GK AIR Personalization, the auction house implemented a fully personalized sales approach in the online shop, newsletter, and call center. Highly relevant personal recommendations in real time strengthen customer loyalty, so customers come back satisfied.

In this case study, you will learn, among other things, how 1-2-3.tv:

• Takes the quality of product recommendations to a new level.
• Implemented a consistent customer-oriented policy.
• Increases conversion rate by 5%.