February 27, 2023
Top Supplier 2023, awarded by the EHI Retail Institute

For the sixteenth time, the reta awards were presented for outstanding technology projects in retail. This year, Coop received the reta award in the Customer Experience category for the personalized Coop online supermarket “My Coop” on coop.ch and in the Coop app. GK Software provides the technology for personalization and is therefore a Top Supplier 2023.

After logging in via the Coop Supercard ID, customers of the omnichannel platform coop.ch receive individually relevant category and product recommendations on the "My Coop" landing page, in addition to the already existing personalized areas of the online shop. This eliminates the time-consuming task of navigating and searching through the entire product range. When calculating the recommendations, the self-learning algorithms of the AI solution GK AIR Personalization include current behavioral data and historical transaction data from the online shop, as well as customer purchases and special interest profiles via the Coop Supercard. With “My Coop” and its omnichannel platform, Coop has once again succeeded in successfully linking online and stationary business.

All information about the award and the other winners of the reta award with the associated Top Supplier 2023 can be found here: https://www.reta-europe.com