Naizfit, founded in Israel, is the developer of a unique sensor-based measurement technology which utilises smartphone sensors and patented AI algorithms that capture and calculate measurements in different ways so it can reduces shoppers returns and increase conversation both in-store and online. Naizfit plug-in to GK CLOUD4RETAIL in-store touch points, allows assistants to support consumers in real-time, fetching the correct size in every item, improving shopping experience while reducing returns. Naizfit Smart Mirror is a mirror-like display that offers 3D "Try-it-on" avatar experience based on body measurements & size recommendations by Naizfit, while enabling contactless checkout and displaying personalized offers & recommendations by GK AIR.